arcad3 logo
Avalanche arcad3

a program helping Web2 gaming leaders launch powerful blockchain deployments with an inaugural cohort headlined by Japanese media powerhouses GREE and Gumi. Arcad3 equips Web2 game companies to navigate Web3 gaming challenges, including on-boarding to blockchain technology, marketing, and tokenomics.

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Game
monetization:

In-game advertising and sponsored prize pools
Revenue sharing with modders and user-generated content
Tradable in-game items (NFTs)
Fees from in-game services

Marketing
and user acquisition:

On-chain affiliate marketing with eSports teams and influencers
Free mint passes for enhanced user engagement
Incentivizing content creation through in-game tokens

Risk management:

Trading of tokenized in-game items
Compliance with regulations for in-game items

Introducing Web2 publishers to Web3 gaming features:

Gree logo

Gree

Gumi logo

Gumi

Republic logo

Republic

Shrapnel logo

Shrapnel

GUNZ logo

GUNZ

Dynasty Studios logo

Dynasty Studios

DefiKingdoms logo

DefiKingdoms

Blitz logo

Blitz

2dao3 logo

2dao3

Avalaunch logo

Avalaunch

Shrapnel is focused on building a great game that's enhanced by Web3 to become something truly special,” said Mark Yeend, co founder and CMO of Shrapnel. “Having Ava Labs and the Arcad3 program is a huge help to us in this journey and having a network of leaders that we can rely on for collaboration is very valuable. We're looking forward to what comes out of this program in the next few years.

MARK YEEND

CO FOUNDER AND CMO OF SHRAPNEL